Dian's Advice

 What’s the first question anyone asks you about your public company?  Isn’t it usually: “What’s your market cap?”  Then, once you tell them, you’re typecast, as they say in Hollywood. But, like the versatile actor who doesn’t want to be pigeonholed, neither do you, nor should you be.  Your market cap is today’s reality, and it may or may not mean anything in the context of your future.  Beyond that, there are ways to make sure you “take the lid off” whatever may be holding your company back from growing beyond even your wildest dreams.

“Uncapped” is my term for what your company can be, once it is freed from self-imposed limits, able to prosper and produce results without a ceiling. So now you know where the title came from!

The key to unlocking your public company’s potential lies largely with your reputation, which is a product of your approach, policies, and practices, i.e. your credibility.   To that end, I can’t overemphasize the critical importance of corporate credibility. It is, bar none, the single most important factor that will determine your company’s success in the public markets. You either have it or you don’t. Read All of the Chapters.

In this section you will find “how to” excerpts from both of Dian Griesel’s books Capitalization Success and The 101 Platinum-Plus Rules of Media Engagement. Follow Dian's simple rules and your company can put together its own successful investor relations/public relations outreach effort.