“Overnight Success” Can Take Years…

CEOs who have been plugging along for years to make their companies or projects successful, who keep delivering, and who utilize a well-orchestrated corporate communications program, may nonetheless ultimately be viewed as an “overnight success.” Just like show biz folks who are “suddenly” discovered, nobody will focus on the dues paid or the many trials suffered through to get to the pinnacle. If you don’t expect credit, you won’t be disappointed. Of course, you will be pleased when all the hard work you did to get where you got is appreciated.

Instead of seeking appreciation, however, focus on the greatness of the moment, of each milestone. To position yourself for long-term success, do everything in your power to keep the ball rolling with positive momentum. This, of course, includes having a solid, ongoing public relations outreach program in place.